Category Archive: Eye Tracking

Mar 20 2015

Eye Tracking — A Window To The Brain

Eye tracking study reveals truths

Could it be that this window is even more transparent than we had realized. This piece released by the Huffington Post documents a research study done by Swedish, British and American researchers, established a connection between eye movement and moral decisions. Here’s a quote: They found that the subjects’ moral decisions were significantly biased towards the word …

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Permanent link to this article: http://blog.umoove.me/?p=225

Mar 15 2015

Favorited Tweets – March 2015

Eye tracking heat map - credit Forbes

As ‘Favorited Tweets’ has become a staple for our eye tracking blog, it is humorous to take a moment and look back to a time when Twitter was not the ubiquitous institution that it is today. Check out this video from White House Press Corps member Mark Knoller in 2010: Had a laugh? Good. On we go: …

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Permanent link to this article: http://blog.umoove.me/?p=221

Feb 27 2015

Eyes in the Cloud

The greatest of all American traditions got under way last week: spring training. Just when it feels like winter has been going on forever and there is no end in sight, when articles and videos are all over the internet with pictures and videos of snow in the North East, pitchers and catchers are enjoying time …

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Permanent link to this article: http://blog.umoove.me/?p=215

Feb 01 2015

Really cool focus test! How well do you score?

focus

If you saw this headline and this is your thought process……. You might need to work on your focus and attention. Take the test here:

Permanent link to this article: http://blog.umoove.me/?p=195

Video

Umoove Launches uHealth

uHealth_logo

Umoove is proud to announce the launch of uHealth, the company’s first consumer-facing healthcare application.uHealth is a first-of-its-kind app that utilizes Umoove eye tracking to deliver brain training exercises that improve the user’s attention and focus. Through eye tracking game-like exercises, which challenge the user’s ability to be attentive, continuously focus, follow commands and avoid distractions, the app gradually builds up theses skills.

Click here to downloaduHealth on iOS

The direct relationship between eye movements and brain activity as well as various vision based therapies have been backed by many scientific studies conducted over the past decades. uHealth is the first time this type of brain training is delivered right to the end user through a simple download. uHealth will be available to download free of charge on any modern iOS device January 26th, 2015.

https://www.youtube.com/watch?v=8clfOX8JePM

Founded in 2010, Umoove developed software that tracks face and eye movements on any mobile device, despite dynamic and challenging mobile environments. Umoove requires no additional hardware add-on and functions at a low CPU of less than 10% on modern devices. Last year the company opened signup for its SDK and released the “Umoove Experience” game, as a showcase to its face-tracking technology, which in the first few days had over 100,000 downloads. Since Q1 of 2014, 3rd party developers and companies have been working with Umoove’s SDK on products in the spaces of gaming, advertising, wearable AR/VR, healthcare and more, some of which have launched their gaming apps lately on iOS and Android. uHealth is the company’s first product based on its eye tracking technology to hit the market. Umoove has raised $3.25mm in funding and has filed for over twenty patents.

According to Dr. Herman Weiss, Umoove’s VP Healthcare, uHealth is aimed at close to half of the population that struggles with various levels of focus and attention difficulties. “There is strong evidence to support these exercises as a therapeutic intervention”, said Dr. Weiss. “Until now the only limitation was the heavy cost requirement of a high level therapist and technology to administer the tests.” This mobile solution will greatly enhance availability and access to anybody and everybody who feels that they have a challenge with their focus and attention.

The company says that it is recommended for users to do the short two minuteuHealth exercise on a daily basis and watch their improvement on the app’s dashboard. After several weeks, users will begin to feel significant decrease in their impulsivity and inattentiveness, as well as improvements in their overall concentration and focus. “We are essentially taking the biggest distracter in our modern world, our smartphones and tablets, and turning them into a tool to improve focus and attention” said Umoove’s co-founder and CEO Yitzi Kempinski. He also stated that this is only the beginning of uHealth; “The eyes are a window to the brain, we intend uHealth to include in the future various apps that utilize Umoove eye tracking to diagnose, track and improve brain activity”, he said.

Permanent link to this article: http://blog.umoove.me/?p=172

Jan 14 2015

Thanks for a great year!

Some of the press on The Umoove Experience

Last year on this date we launched the Umoove Experience. It’s been an incredible year but the best is still to come. Keep your #eyes on us! Click here to play the Umoove Experience on iOS

Permanent link to this article: http://blog.umoove.me/?p=165

Aug 29 2014

Eye Tracking and the Ice Bucket Challenge

This summer, millions of people partook in the Ice Bucket Challenge which was created to raise awareness for ALS (amyotrophic lateral sclerosis) which also known as Lou Gehrig’s disease. In addition to raising awareness for a great cause, there were some hilarious videos, some surprising videos and some videos of people accepting the challenge even though they were wearing dress clothes. …

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Permanent link to this article: http://blog.umoove.me/?p=147

Jul 22 2014

Tweet Tracking – July 2014

Heatmap signifying the importance of product location in a retail store.

Here at Umoove, we keep our finger held tight on the pulse of the eye tracking world. Each day there seems to be more interest, more innovation and more products being released. Let’s have a look back at some of our favorited tweets from the past few weeks that have to do with eye tracking. …

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Permanent link to this article: http://blog.umoove.me/?p=123

Jun 12 2014

Umoove on CNN

Click here to see the video of Samuel Burke using Umoove's EyeTracking demo.

There’s lots to discuss on the topic of futuristic technology and human machine interaction. But today we are going to be concentrating on Umoove. We posted a few weeks ago about a journalist from CNN named Samuel Burke who came to our office to film a piece on our EyeTracking technology. Well, the piece aired yesterday …

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Permanent link to this article: http://blog.umoove.me/?p=112

May 12 2014

Tweet Tracking – May 1-12 2014

Good morning! Well…..here we go again. Time for another look into some of our favorited Tweets. This is part of an ongoing segment here on the Umoove blog that tracks and brings to light some of the top tweets that mention eye-tracking. We display the tweet and discuss it. Want to join into the conversation? Feel …

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Permanent link to this article: http://blog.umoove.me/?p=79

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