Is display advertising dead? This recent article says that the average click-through rate on display ads is 0.1% (that is roughly the same percentage of years that the Chicago Cubs have won the World Series since their establishment in 1870). Eye tracking may have provided the miracle remedy that this business needs and as it turns out, display ads are only mostly dead. …
Category Archive: Natural user interface
May 11 2015
Permanent link to this article: http://blog.umoove.me/?p=252
Apr 09 2015
Happy first birthday to the Umoove Blog!!! Thanks for a great year of talking about eye tracking, futuristic technology and human machine interaction. We look forward to being your destination for eye tracking news and fun for years to come. Enjoy this song from Steely Dan (and consider changing the words to We’ve Been …
Permanent link to this article: http://blog.umoove.me/?p=228
Umoove is proud to announce the launch of uHealth, the company’s first consumer-facing healthcare application.uHealth is a first-of-its-kind app that utilizes Umoove eye tracking to deliver brain training exercises that improve the user’s attention and focus. Through eye tracking game-like exercises, which challenge the user’s ability to be attentive, continuously focus, follow commands and avoid distractions, the app gradually builds up theses skills.
The direct relationship between eye movements and brain activity as well as various vision based therapies have been backed by many scientific studies conducted over the past decades. uHealth is the first time this type of brain training is delivered right to the end user through a simple download. uHealth will be available to download free of charge on any modern iOS device January 26th, 2015.
Founded in 2010, Umoove developed software that tracks face and eye movements on any mobile device, despite dynamic and challenging mobile environments. Umoove requires no additional hardware add-on and functions at a low CPU of less than 10% on modern devices. Last year the company opened signup for its SDK and released the “Umoove Experience” game, as a showcase to its face-tracking technology, which in the first few days had over 100,000 downloads. Since Q1 of 2014, 3rd party developers and companies have been working with Umoove’s SDK on products in the spaces of gaming, advertising, wearable AR/VR, healthcare and more, some of which have launched their gaming apps lately on iOS and Android. uHealth is the company’s first product based on its eye tracking technology to hit the market. Umoove has raised $3.25mm in funding and has filed for over twenty patents.
According to Dr. Herman Weiss, Umoove’s VP Healthcare, uHealth is aimed at close to half of the population that struggles with various levels of focus and attention difficulties. “There is strong evidence to support these exercises as a therapeutic intervention”, said Dr. Weiss. “Until now the only limitation was the heavy cost requirement of a high level therapist and technology to administer the tests.” This mobile solution will greatly enhance availability and access to anybody and everybody who feels that they have a challenge with their focus and attention.
The company says that it is recommended for users to do the short two minuteuHealth exercise on a daily basis and watch their improvement on the app’s dashboard. After several weeks, users will begin to feel significant decrease in their impulsivity and inattentiveness, as well as improvements in their overall concentration and focus. “We are essentially taking the biggest distracter in our modern world, our smartphones and tablets, and turning them into a tool to improve focus and attention” said Umoove’s co-founder and CEO Yitzi Kempinski. He also stated that this is only the beginning of uHealth; “The eyes are a window to the brain, we intend uHealth to include in the future various apps that utilize Umoove eye tracking to diagnose, track and improve brain activity”, he said.
January 26, 2015
Permanent link to this article: http://blog.umoove.me/?p=172
Jan 14 2015
Permanent link to this article: http://blog.umoove.me/?p=165
Jun 12 2014
There’s lots to discuss on the topic of futuristic technology and human machine interaction. But today we are going to be concentrating on Umoove. We posted a few weeks ago about a journalist from CNN named Samuel Burke who came to our office to film a piece on our EyeTracking technology. Well, the piece aired yesterday …
Permanent link to this article: http://blog.umoove.me/?p=112
May 12 2014
Good morning! Well…..here we go again. Time for another look into some of our favorited Tweets. This is part of an ongoing segment here on the Umoove blog that tracks and brings to light some of the top tweets that mention eye-tracking. We display the tweet and discuss it. Want to join into the conversation? Feel …
Permanent link to this article: http://blog.umoove.me/?p=79
Apr 30 2014
Samuel Burke, an awesome reporter from CNN, visited our Jerusalem offices today……more details soon. Great hosting @samuelcnn at our Jerusalem office this morning. Thanks for dropping by. pic.twitter.com/JZzuNJCm4n — Umoove Me (@UmooveMe) April 30, 2014
Permanent link to this article: http://blog.umoove.me/?p=58