Feb 10 2015

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A Few of Our Favorited Tweets – February 8-14 2015

Eye tracking in health? Eye tracking in sports? Eye tracking in games. Let’s have a look at this week in the wonderful world of eye tracking. The time has come to reprise a time honored tradition here on the Umoove blog; here are a few of our favorite Tweets.

This tweet leads here, an article about detecting concussions in football players through eye tracking. Researchers at NYU have developed an eye tracking method to diagnose brain injuries that is leaps and bounds above current methods.

Bryan Christie Design; reference imagery: Purdue Neurotraua Group / Purdue University

Bryan Christie Design; reference imagery: Purdue Neurotraua Group / Purdue University

A solution for football players to diagnose concussions on the sidelines without even leaving the stadium would be a slam dunk (tangent – why don’t we use “touchdown” colloquially the same way we use “slam dunk” and “home run“?). Anyways, here’s a quote explaining how and why eye tracking is an effective way to measure a concussion: “In a healthy person, the eyes should move in coordination. In a brain-injured patient, the eyes often move in different directions, but in a way that is subtle enough that it may not be visible to a doctor evaluating the injured person with only the naked eye.

The device more precisely tracks the location of each eye, and compares their movements.”

Often times, when people ask us about the implications for eye tracking, we mention sports training. This will almost always illicit the exact same reaction…….a confused face with one eyebrow raised and a high pitched ”SPORTS TRAINING?!?!” (not one eyebrow up like The Rock, but rather like George Costanza when he lost his glasses at the gym). This video is a really cool example of how eye tracking can help young athletes learning the game of tennis (albeit wearing expensive glasses). We’ll let the video do the rest of the talking…..

This tweet, which brings back fond memories of old communication and news mediums, gives enough of a teaser to entice people to click on the link (when the word “manifesto” is involved, you know that it will be something good). This heatmap uses eye tracking to show why what’s on top most likely matters most.



Permanent link to this article: http://blog.umoove.me/?p=190

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