Mar 15 2015

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Favorited Tweets – March 2015

As ‘Favorited Tweets’ has become a staple for our eye tracking blog, it is humorous to take a moment and look back to a time when Twitter was not the ubiquitous institution that it is today. Check out this video from White House Press Corps member Mark Knoller in 2010:

Had a laugh? Good. On we go: Here are a few of our favorited tweets:

Our first eye tracking tweet of the day is from Koraly Perez-Edgar, a researcher in Penn State’s Department of Psychology. She has the distinct pleasure of trying to freak out little kids by tricking them intro thinking a spider (really a toy) is coming to bite them. Seriously.

She believes that the eyes are a window to the brain and that she can detect which kids are generally more anxious than others using eye tracking technology. Here’s a quick quote from the piece: Eye tracking — the process of watching where a person is looking — is an ideal technique for what Perez-Edgar wants to accomplish.

“Because such information as gaze direction and gaze point are tied to the brain and learning, the eye-tracking device will help us understand exactly how a baby or child is experiencing his or her environment and how they react to threat stimuli,” Perez-Edgar said.

Eye tracking, like most things, has some fundamental truths that cannot be changed or challenged…….right? RIGHT?!?! Not necessarily. The tweet above links to an article from Forbes entitled How Do You Google. A fascinating piece that challenges the idea of the F Pattern(or Golden Triangle as its called here) a theory which is now ten years old.

Let’s take a step back for new readers. The famous F Pattern, as seen below, says that humans read web pages from left to right and lose interest as they continue to scroll down the page. Check out the picture below from….the heat map really does look like an F (or a triangle).


Eye tracking heat map - credit Forbes

Eye tracking heat map – credit Forbes

But what changed over the past ten years? Google no longer just spits out links enabling users to easily click through to other websites, they now provide a few lines of information right there on the search result page. This is surely worse for the websites that want your traffic but now do not require you to even click on the link that leads to their page. See below.


The final tweet really tugs at the heartstrings. There’s not much to write other than that eye tracking can really be magical. Thanks for reading.


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