Tag Archive: heatmap

May 11 2015

The Eyes that Bind

eye tracking and advertising

Is display advertising dead? This recent article says that the average click-through rate on display ads is 0.1% (that is roughly the same percentage of years that the Chicago Cubs have won the World Series since their establishment in 1870). Eye tracking may have provided the miracle remedy that this business needs and as it turns out, display ads are only mostly dead. …

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